Centralize branding so a rebrand touches only configuration and assets

.claude/rules/frontend/emails.md

@@ -27,7 +27,7 @@ Guidelines for authoring transactional email templates that ship as Scriban-subs
    - `<OtpAutofill code="otpCode" domain="domain" />` emits the iOS-compatible `@{domain} #{code}` autofill suffix; place it once at the end of the template body so it lands on the last line of the plaintext output
    - **Exception — HTML attributes and Trans strings.** `<Value>` renders a `<span>`, so it cannot live inside attributes like `href` or inside the literal text of a `<Trans>` marker. In those two cases, hand-write the Scriban placeholder verbatim:
      - Attribute: `<Link href="{{LoginUrl}}">…</Link>` (the entire attribute value is a single placeholder)
-     - Trans string: `<Trans>{`You have been invited to join '{{'TenantName'}}' on PlatformPlatform`}</Trans>` — the ICU single-quote escape `'{{'…'}}'` is required so Lingui doesn't mistake `{{TenantName}}` for an ICU placeholder. The same escaped form lands verbatim in the `.po` files
+     - Trans string: `<Trans>{`You have been invited to join '{{'TenantName'}}' on '{{'ProductName'}}'`}</Trans>` — the ICU single-quote escape `'{{'…'}}'` is required so Lingui doesn't mistake `{{TenantName}}` for an ICU placeholder. The same escaped form lands verbatim in the `.po` files
 
 4. Use the Scriban helpers registered in `SharedKernel/Emails/EmailHelpers.cs` for value formatting (called with Scriban pipe syntax):
    - `amount | format_currency "USD" "en-US"` — both currency code and locale are required
@@ -68,9 +68,9 @@ import { Value } from "@repo/emails/helpers/Value";
 
 export default function Welcome({ locale }: { locale: string }) {
   return (
-    <TransactionalEmail locale={locale} preview="Welcome to PlatformPlatform">
+    <TransactionalEmail locale={locale} preview="Welcome to {{ProductName}}">
       <Subject>
-        <Trans>Welcome to PlatformPlatform</Trans>
+        <Trans>{`Welcome to '{{'ProductName'}}'`}</Trans>
       </Subject>
       <Heading level={1}>
         <Trans>Hi <Value path="user.firstName" sample="Alex" /></Trans>

.claude/rules/frontend/translations.md

@@ -47,7 +47,7 @@ import { Heading } from "@repo/ui/components/Heading";
 </Button>
 
 <Heading>
-  <Trans>Welcome to PlatformPlatform</Trans>
+  <Trans>Welcome to {productName}</Trans>
 </Heading>
 <Trans>Dynamic content: {dynamicContent}</Trans> // ✅ DO: Translate parameterized dynamic content
 <Trans>{dynamicContent}</Trans> // ❌ DON'T: Do not translate completely dynamic content

.claude/skills/aspire-stop/SKILL.md

@@ -14,7 +14,7 @@ Use `developer-cli` exactly as written - do not expand to an absolute worktree p
 Stops the Aspire AppHost **and** its associated Docker containers (postgres, azurite, mailpit, stripe-cli) - not just the Aspire process. Persistent containers survive a plain `aspire stop` by design, so this skill cleans them up too.
 
 - (no flag) - stop the current worktree's stack
-- `--all` - stop every PlatformPlatform worktree (via `git worktree list`). Only use when the user explicitly asks to stop everything - never as a default
+- `--all` - stop every worktree of this repository (via `git worktree list`). Only use when the user explicitly asks to stop everything - never as a default
 - `--port <basePort>` - stop the worktree on that base port (e.g. `9000`, `9100`, `9200`); also cleans up Docker containers for that port even if the worktree was deleted
 
 The flags are mutually exclusive.

.claude/skills/create-pull-request/SKILL.md

@@ -66,7 +66,7 @@ Stash the answers; consumed in STEP 6, 7, 8, 11.
 
 Look up `.claude/reference/product-management/[PRODUCT_MANAGEMENT_TOOL].md` for [Task] ID format and MCP tools.
 
-1. **Parse [Task] ID from branch name** (e.g. `pp-(\d+)` for PlatformPlatform; strip `worktree-` first).
+1. **Parse [Task] ID from branch name.** The exact pattern depends on the configured [PRODUCT_MANAGEMENT_TOOL] — check `.claude/reference/product-management/[PRODUCT_MANAGEMENT_TOOL].md`. Strip `worktree-` first if present.
 
 2. **If [Task] detected**, fetch via MCP. Use its title, description, and parent [Feature] to validate the draft in STEP 6 and spot drift.
 
@@ -221,17 +221,17 @@ These changes make the system more robust and maintainable. # DON'T: closing sum
 
 ### Example 3 - Branch with `worktree-` prefix
 
-Local: `worktree-pp-1208-add-pre-push-hook` -> propose `pp-1208-add-pre-push-hook` (rename in STEP 8, push in STEP 9).
+Local: `worktree-fix-login-redirect` -> propose `fix-login-redirect` (rename in STEP 8, push in STEP 9).
 
 ### Example 4 - Branch drift
 
-Local: `pp-1208-add-pre-push-hook`. Actual work: refactored install command and added auto-sync.
+Local: `fix-login-redirect`. Actual work: refactored the login command and added auto-redirect.
 
-Propose `pp-1208-auto-install-git-hooks-on-pp-install`. Confirm in STEP 4; rename in STEP 8.
+Propose `refactor-login-command-with-auto-redirect`. Confirm in STEP 4; rename in STEP 8.
 
 ### Example 5 - Unrelated commits
 
-Branch: `pp-1208-add-pre-push-hook`. Commits: hook + an unrelated typo fix in README.
+Branch: `fix-login-redirect`. Commits: the redirect fix + an unrelated typo fix in README.
 
 Surface the typo commit. Offer to create a new [Task]: "Fix typo in README troubleshooting section" (problem statement, future tense). The pull request continues with both commits.
 
@@ -240,8 +240,8 @@ Surface the typo commit. Offer to create a new [Task]: "Fix typo in README troub
 ```
 Pull request opened: https://github.com/<owner>/<repo>/pull/123
 
-Title:        Auto-install committed git hooks into .git/hooks/ via pp install
-Labels:       Enhancement, Deploy to Staging
-[Task]:       linked via branch name pp-1208 (auto-detected by [PRODUCT_MANAGEMENT_TOOL])
-Description:  /absolute/path/to/repo/.workspace/pp-1208-add-pre-push-hook/pull-request.md
+Title:        Fix login redirect after OTP verification
+Labels:       Bug, Deploy to Staging
+[Task]:       linked via branch name (auto-detected by [PRODUCT_MANAGEMENT_TOOL])
+Description:  /absolute/path/to/repo/.workspace/fix-login-redirect/pull-request.md
 ```

.claude/skills/db-query/SKILL.md

@@ -5,7 +5,7 @@ description: Query the local Postgres database of the active Aspire worktree via
 
 # Database Query
 
-**Port = `.workspace/port.txt` base + 2. Never trust Aspire MCP for the port — a common critical failure that silently runs SQL on another worktree's database.**
+**Port = `.workspace/port.txt` base + 4. Never trust Aspire MCP for the port — a common critical failure that silently runs SQL on another worktree's database.**
 
 **Read-only. Every write needs explicit user approval for that exact statement, every time — prior approvals never carry over.**
 
@@ -24,7 +24,7 @@ If `psql --version` fails, tell the user:
 
 Aspire must be running.
 
-- Host `localhost`, port = `<base> + 2` where `<base>` is the integer in `.workspace/port.txt`.
+- Host `localhost`, port = `<base> + 4` where `<base>` is the integer in `.workspace/port.txt`.
 - User `postgres`.
 - Password: `export PGPASSWORD=$(dotnet user-secrets list --project application/AppHost/AppHost.csproj | sed -n 's/^postgres-password = //p')` (keeps it out of shell history).