Engineering Leader · Product Engineer · Senior Software Engineer

I build products, engineering systems, and teams.

For more than 15 years, I've worked at the intersection of software engineering, product, and people — from writing code and designing systems to shaping products, leading teams, mentoring engineers, and improving how software gets built.

I'm especially interested in how AI is changing the entire product development loop — not just coding faster, but how we explore ideas, define problems, make technical decisions, slice scope, build, review, test, ship, and learn.

Co-Founder & Product Engineer

Building Avenida end-to-end in close collaboration with Product — from product definition and technical direction to architecture, backend, frontend, infrastructure, and delivery.

It's also where I experiment most with AI-native product development, agentic workflows, engineering automation, and new ways of moving from an idea to production without sacrificing product thinking or engineering quality.

• Product Engineering — turning ambiguous ideas into useful products and taking them from 0→1
• Engineering Leadership — creating clarity, ownership, trust, and sustainable execution
• Software Architecture — designing pragmatic systems that remain understandable and maintainable
• AI-Native Development — exploring how AI can improve the complete engineering and product workflow
• Developer Experience — reducing friction in how engineers build, test, ship, and operate software
• Mentoring — helping engineers grow technically, professionally, and as future leaders

Technologies change. I care more about choosing the right tool, keeping systems understandable, and building software that can evolve without becoming painful to change.

I write about engineering leadership, product development, AI, software delivery, and the small practices that help engineering teams work better.

• The Half of Product Engineering Nobody Assigns You
• The AI Harness Should Follow the Conversation
• Borrowing the Question, Not the Framework
• Shipping Debrief: The Work Is Not Done When It Ships
• Approach Review Before the Pull Request Gets Expensive

→ Read all articles

I'm interested in the operating layer around software engineering: the small practices between strategy and code that help teams make better decisions.

My public playbooks cover topics like:

Decision-making · Risk discovery · Approach reviews · Scope · Delivery · Shipping debriefs · Team practices

→ Explore the playbooks

I'm a mentor at MentorCruise, where I help software engineers develop stronger skills in:

• Backend and software architecture
• Product engineering
• Technical decision-making
• Engineering leadership
• Career development
• Moving from senior engineer toward technical or people leadership

I particularly enjoy helping engineers move beyond simply implementing tickets toward understanding why we're building something, how to make good trade-offs, and how to increase their impact beyond code.

Building useful products, better engineering systems, and healthier ways of working.