I help founders find out if their idea sells, then help teams build (and orchestrate) the software factory that ships it.
Co-founder of ∞CHPTRS, a two-person strategy+build team for seed to Series A founders. We focus on:
- Market validation builds. You have an idea and want to know if it's worth building properly. We ship a real, sellable first version fast, so you find out whether customers will pay before you spend a year on it.
- Software factories. We help teams move from using coding agents to running them: orchestrating a pipeline that turns tickets into reviewed pull requests, with humans applying shaping force at both ends. What's a software factory? →
I occasionally take on a short-term fractional CTO role.
Previously co-founded and exited Ecologi, scaling the eng org from 3 to 80+ and the business to 18,000 B2B customers (#8 LinkedIn Top Startups UK 2022). Years of running engineering teams deeply informs factory design: the best beats to apply the gates; how much backpressure a team can absorb; what an agent should never be allowed to touch on its own.
- Billet · A full-stack TypeScript starter (server-rendered JSX on Bun, PostgreSQL) built to be extended by AI coding agents. Auth, security, observability, and the boring stuff that breaks at 100 users, done before the agents start. Docs →
- Fettle · My next-generation software factory: tickets in, reviewed pull requests out, with deterministic checks in code and judgement left to the model. Being tested on Billet first. Currently closed source.
- Airlock · Your AI colleagues are writing something like 100,000 lines of code a day...and you need to review every one of them, or risk looking like a tool. Fear not, my friend. Airlock, your new workspace for code review, has your back. Open your PR in Airlock and it'll create architecture diagrams and point you to what's actually important so you can merge with confidence.
Got an idea you want to test with real customers? ...Or a team ready for a massive force-multiplication (without the ugly learning curve)?
- Email: alex@chptrs.tech
- Web: alexprice.dev · chptrs.tech
- LinkedIn: @alexpricecto




