Feature Request
Meta's Threads API added support for topic_tag in July 2025, allowing posts to be categorized under topics (Technology, Science, Entertainment, etc.) for better discoverability.
Current behavior
When passing topic_tag via platformSpecificData for Threads posts:
{
"platforms": [{
"platform": "threads",
"accountId": "...",
"platformSpecificData": {
"topic_tag": "technology"
}
}]
}
The field is stored in Late's response but not passed through to Meta's Threads API. The published post on Threads has no topic attached.
Expected behavior
topic_tag in platformSpecificData should be forwarded to Meta's Threads API when creating the media container, so the post appears under the specified topic on Threads.
Reference
This is a significant discoverability feature for Threads. Topic-tagged posts get surfaced in topic feeds, which is especially valuable for smaller accounts trying to grow.